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The American Watchmakers-Clockmakers Institute (AWCI) is a not-for-profit trade association based in the United States that is dedicated to the advancement of horology. Horology is the study of time keeping devices. AWCI provides educational and technical services for members and referral services for the general public. AWCI has members throughout the world and works with major manufacturers, retail stores, and independent horologists to further horological training and awareness.

Continuing education and certification in watchmaking and clockmaking is offered by AWCI.

Awci Code Of Ethics:

"In business practices, each member will conduct him or herself in such a manner that will reflect positively on him or her, on the AWCI, and the entire watch and clock repair industry, including all its participants."